Persuasive Bloggers

The "Science of Persuasion" exposed many truths about the ways many of us work when it comes to persuasion. The six keys mentioned in persuading readers were:

• Reciprocity
• Scarcity
• Authority
• Consistency
• Liking
• Consensus

These six keys can be used for sales, gaining readers, or whatever it is that you need because these keys influence one to "Say Yes". We can practically uses these six keys in our everyday life but when it comes to blogging, I feel that not all of these keys will work. The ones that I do feel are relevant to blogs is authority, consistency and liking.

• Authority is having knowledge about any given subject so that your readers are more willing to listen. If you are blogging about Love for example, what knowledge do you have for someone to listen to your expertise. Are you married? How long have you been married? These questions and the answers to them can show your readers rather or not you have authority on the subject you are writing about.
•  Consistency one must be consistent when blogging in order to gain a following, well if that is the aim of course. If you are blogging to reach a certain audience, to be heard or to share a message I will assume you will want others to respond to what you are writing, therefore consistency is key. Blogging only once or twice a month will not get you many followers.
• Liking in the "Science of Persuasion" states that people who are similar basically connect more. If you are showing your personality in what you write, you will more than likely gain a following of people who think like you and act like you.

Of all the three keys I have chosen, that I believe are important when it comes to blogging "liking" in my opinion is the most important. I'm not saying that one must like you in order to read your work but at the same time, rather you write positively or negatively, if you are using your true authentic voice and writing as you really speak, more people take a liking to that response and that in turns makes one want to read more of what you write. We can find ways to use all these keys when it comes to blogging but it ultimately up to the writer on how they wish to reach their audience but for me if one would like you, based on how you write and appeal to them and that to me is where the "liking" key comes into play.